20240101
產品策劃&包裝設計
OCT10品牌設計攜手百年老字號北京同仁堂，任務是為其核心產品—新會陳皮，打造一套匹配其身份的全新包裝。
我們的挑戰是： 如何在一個包裝上，同時承載百年品牌的厚重，并直觀傳遞產品的珍貴？
解決方案（創意核心）：
讓匠心“可視化”： 深度解讀北京同仁堂“不敢省人工，不敢減物力”的古訓，并將其精髓注入設計。清晰呈現了新會陳皮從采摘到曬制、倉儲的完整古法流程，讓正宗與傳承，一眼便知，每一步的匠心都躍然紙上。
演繹“時間價值”： 我們將抽象的“陳化”與“珍貴”，通過考究的材質、色彩和版面設計，轉化為可觸摸、可感知的視覺體驗。每一處細節，都在訴說著時間賦予的品質。
最終，我們交付的不僅是一套包裝，更是一個完整的品牌故事載體。 它幫助北京同仁堂在市場上強化了其“匠心經典”的領導者地位，讓產品自己會說話。極大提升了產品的信任度和價值感。
為品牌做設計，我們做的不僅是美化，更是戰略。
OCT10 Brand Design collaborated with Beijing Tong Ren Tang, a time-honored heritage brand with a century-long legacy, on a mission to create a new packaging system for its core product—Xinhui Dried Tangerine Peel—that truly reflects its distinguished status.
Our challenge: How can a single package simultaneously convey the profound heritage of a century-old brand while clearly communicating the exceptional value of the product?
Solution (Creative Core):
Making Craftsmanship “Visible”:We deeply interpreted Beijing Tong Ren Tang’s ancient motto—“Never sparing effort in labor, never cutting corners in materials”—and infused this philosophy into the design. The packaging clearly illustrates the complete traditional process of Xinhui Dried Tangerine Peel, from harvesting and sun-drying to storage. Authenticity and heritage are made evident at a glance, with meticulous craftsmanship brought to life on every surface.
Expressing the “Value of Time”:We transformed abstract concepts like “aging” and “preciousness” into tangible and perceptible visual experiences through refined materials, colors, and layout design. Every detail tells a story of the quality shaped by time.
In the end：what we delivered was more than just a packaging system—it was a complete vessel for the brand’s story. It helped Beijing Tong Ren Tang strengthen its market position as a leader in “craftsmanship and heritage,” allowing the product to speak for itself. This significantly enhanced the product’s credibility and perceived value.
When designing for brands, we don’t just aim to beautify—we strategize.
