2023.10
BRAND DESIGN
成立于2008年的喜記潮牛莊是深圳的人氣老店，憑借過硬的產品品質走過了十多年歷程，根據地南山西麗店更是廣受大眾喜愛。隨著市場競爭加劇、同品類品牌的異軍突起，傳統潮汕牛肉火鍋品類的發展也進入了洗牌期，喜記潮牛莊面臨著需要向外擴張的挑戰。從2018年起為喜記潮牛莊品牌進行全面升級，重塑戰略定位、形象優化讓品牌快速擴張，并持續深度年框合作幫助品牌構建完整體系。而今，OCT10團隊再次為品牌全新升級，聚焦核心競爭力，提煉“地道潮牛歡樂相聚”的品牌主張，并從產品、服務、環境、體驗全方位優化迭代，立體重塑新品牌力，傳承潮汕美食精華、創新升級品牌體驗。為喜記潮牛莊的下一個階段發展路程實現品牌差異化優勢，并創造持續價值。
Founded in 2008, Xi Ji Chao Niu Zhuang is a popular long-standing restaurant in Shenzhen. As market competition intensifies and emerging brands within the same category rise rapidly, the traditional Chaoshan beef hotpot segment has entered a reshuffling phase, posing the challenge of outward expansion for Xi Ji Chao Niu Zhuang.
Since 2018, the OCT10 design team has been undertaking a comprehensive brand upgrade for Xi Ji Chao Niu Zhuang, redefining its strategic positioning and optimizing its image to facilitate rapid brand expansion. Through an ongoing annual partnership, the team has helped the brand establish a complete system.
Today, the brand has undergone another major upgrade, focusing on its core competencies and refining its brand proposition as "Authentic Chaoshan Beef, Joyful Gatherings." This new phase involves holistic optimization and iteration across products, services, environment, and customer experience, reshaping the brand’s strength and image. By inheriting the essence of Chaoshan cuisine and innovating its brand experience, Xi Ji Chao Niu Zhuang aims to create a differentiated advantage and deliver sustained value in its next stage of development.
品牌全案策劃設計：OCT10品牌設計 丨 產品攝影支持：左攝影機構 丨 空間設計支持：開干文化
