2019.03
Packaging Design
Yang’s brand was founded in 1942 in Chongqing,southeast of China.As a special catering retail brand with decades of heritage, it has accumulated many original products and unique craftsmanship , with only one dishes which made the brand extremely popular by the local markets.The brand presents sauce boxes via the visual aesthetic, through the display of dishes to appreciate the culture of the Republic of China a hundred years ago.Thus,the project introduces varieties sauces of the brand by creating the special and meaningful sauce boxes.The packaging design based in the the background of the Republic of China, and combined the culture element with Chinese long robe and Jiang Hu.Each individual kind of product is the expression of the Chinese Kung Fu moves to strengthen the memory of consumer. The theme "Jiang Hu Heroes Banquet" also presents the visual compositions.It makes Kung Fu moves with interest of style and mix the perfect combination for product characteristics.Leading the consumer enjoy the cultural characteristics at the same time, it brings the interactive and immersive experience as well.The whole design pack will definitely meets the taste of contemporary urbanite.
楊記隆府品牌創立于1942年的中國重慶，做為一家傳承多年的餐飲零售品牌，擁有眾多秘制的匠心產品和技藝經驗的積累，深受市場好評。項目通過打造特制醬料的套裝盒，推出多種口味的特制醬料。包裝設計創意以品牌創立的時代民國江湖為背景，結合豪爽義氣的江湖袍哥文化，每一個口味的產品結合一個中國功夫招式的表達，強化產品記憶，創作“江湖群英宴”主題的視覺調性，用趣味的方式演繹功夫招式和產品特色的完美結合。讓消費者感知文化特色的同時，能感受到好玩、有趣的互動體驗。讓整體設計風格更符合現代都市人群的喜好。
